BRAND BACKGROUND
A TENTATIVE ATELIER was established as a design team earlier in 2012, the studio based in Hong Kong in the meanwhile the teammates are based in between United Kingdom, Milan & Hong Kong.
The collection is presented in Paris fashion week starting from the first season, SS2013. The label aims to explore artistic handicraft elements and innovative forms and silhouettes on garments combining with neo-vintage effect. The label does not only focus on fashion, it is a platform to encourage and sustain the spirit and tradition in craftsmanship to create new form.
LABEL PHILOSOPHY
There is a story in each collection. The collection is inspired by stories with themes based from literature intersecting with conceptual art, graphic, music, cinematography & film, etc. in order to fully develop all aspects throughout the process of design. One of the purposes is to discover a new deconstruction detail combined with tradition craftsmanship and neo-romantic style originally. Creating a unisex, timeless look that is defining the coexistent generation for both masculine and feminine wardrobes. Each product is carefully considered, from the materials, to the classic craftsmanship, such that every item reminds a sense of purpose, understated elegance and poetry which products are wearable, romantic, poetic and above all, quietly fascinating with own personality. It is more a philosophy; that the spirit is better than the body. It is to explore a new form and fabrics in the fashion industry.
CLOTHES DETAILS
Each collection portrays a contemporary sense of luxury and each piece of clothing has its own identity for wearer. Consists of natural fabrics such as leather, silk, and linen, to maintain its raw quality. Yet contrast alternatives of synthetic materials and metals are involved to be balanced as enhancements.
Question of “Artisanal Imperfect is a new beauty”- Focusing on the detail of garment construction and redefine the traditional method in a deconstructed finishing which combines sartorial know-how and couture-like elements with raw edges & exposed chain stitching to create a wearable art look.
Fabrics- As the clothes’ are touched finally to the wearer, our aims is mostly to focus on texture and fabrication as one of the key elements to develop the designs.
Leather we choose is come from Tuscany’s traditional tannery; Printed silk, Jacquard is working with Como traditional mills, (Legendary Ratti SpA & Clerici Tessuto, seteria in Guanzate Como, two of the world’s greatest silk print makers), Wool is come from Northern Italy’s historical mill; Innovative mix fabric is worked with Prato’s fabric mills(one of the famous fabric mill) and the rest is working with Japanese & Chinese historical fabric mills. In each season, some fabrics are specific created by own method to become unique.